Get the Best Ecommerce Website Design Tips to Increase Sales in 2018, 2019, 2020

Ecommerce Website Design Tips to Increase Sales in 2018, 2019, 2020

The world of ecommerce moves extremely fast and it is nearly impossible to adapt to every latest and greatest trend.

But it’s critical to keep up with the changes that directly impact revenue. Site design fits into that category. Keeping a close eye on design trends becomes even more important as online competition continues to grow.

The latest ecommerce website design trends are a reflection of customer preferences. As people use technology in new ways – e.g. social media and mobile browsing – it resets their expectations. And they are looking for online shopping to mirror other digital experiences.

With that in mind, let’s explore five ecommerce design trends. If your web store is in need of a refresh, or you’re preparing to launch a new site, being aware of these trends will help you create a site that drives revenue and provides a great brand experience.

Photography takes center stage

Photos should be the centerpiece of your site, starting with the home page. High-quality photography has taken priority over product lists – everything is designed around pictures. It catches and keeps your audience’s attention as people have become accustomed to scrolling through pictures on Instagram and Facebook.

The concept of “knolling” is an especially popular photography technique for retailers. Knolling is when objects are laid out in a symmetrical way and captured from above without using a model. For example, an apparel retailer may arrange a shirt, pants, a belt, watch, and shoes that pair together nicely. Displays like this are especially popular on Instagram and Pinterest.

Video, video and more video

It’s not exactly news that video is a highly effective communication method. Video is the most engaging type of content you can produce, and it’s instantly shareable on Instagram, YouTube, Twitter and a variety of other platforms.

As video has grown in popularity, more merchants are building websites around it. This could include a full wrap on home pages that establishes your brand’s look and feel, maybe showing people using your product. Videos are also becoming more common on product pages – for example, a short clip of someone wearing a shirt so the shopper can envision how it would look on them. It’s yet another way to drive conversions.

There’s no doubt that more videos will appear on ecommerce sites in the future. The medium brings products to life in a way that photos simply cannot.

Minimalist menus

Less is more when it comes to modern ecommerce website design. A large, expansive menu that runs across the page with 10 rows per column is a relic of the past. A less cluttered menu with fewer options shows customers a higher level of quality and authenticity. Oversized menus are an even bigger issue with mobile shopping, which becomes more popular every year. A menu that eats up an entire smartphone screen leads to a frustrating customer experience that hurts traffic and conversions.

If you sell a large variety of products, find a way to organize that into a reasonable number of categories. The visitor can always take a deeper dive into specific sections if they want to see more offerings. First and foremost, your site needs to provide an enjoyable experience for the customer that will encourage engagement and increase time spent on the site.

It’s about the brand story – not just the product

More brands are putting themselves front and center. Brands want to tell their story to reveal the unique personality that distinguishes them from competitors. This impacts site design because the company’s story may be just as prominent as product offerings. Maybe it’s a video about the brand mission, or support of a social cause, or a brief write-up on what inspired the business.

Consumers are increasingly interested in this “brand story.” It tightens that relationship between shopper and business, which can positively affect sales. This is especially popular among smaller retailers who want to share something about themselves with shoppers

Promoting in-store pick-up

This is not something that applies to everyone, since a number of online retailers do not have brick-and-mortar stores. However, people expect to get products faster than ever before, and buy online, pick-up in-store works toward that goal. It explains why more customers are taking advantage of this option than ever before. In-store pick-up can also be a cost-effective option for the retailer since it eliminates shipping costs.

Retailers are pushing this option by showing inventory at nearby stores on product detail pages. It has become a greater focus for companies that have physical locations because it has serious benefits for both the customer and the business. That’s why it should be something you think about when designing your web store.

If you keep these ecommerce website design suggestions in mind when building or refreshing your online store, you’re set up for success. These trends are dynamic, and it’s critical to keep your site design up-to-date with shifting customer preferences and expectations. That will help power the long-term growth that every merchant seeks.

Source: www.netsuiteblogs.com

The Most Innovative Things Happening With ECommerce Website Design

Each and every one of us has, at one point or another, been on an eCommerce website.  We buy clothes, food, entertainment, furniture, holidays, etc. all via an online shopping portal as it is seen to be easy to do.  It is only easy due to the design of the eCommerce website that has been used and this design has been carefully planned out to help the consumers.

It can be very frustrating when you search for something to buy online, only to find that the website isn’t designed very well, so you navigate away. Sometimes you can click on to buy something from a site, only to be put off after going through a ridiculous maze like checkout process.  Instances like these only end up losing customers for a business.

eCommerce websites should not be about making an online shopping portal artistically beautiful, it is much more important to help the customer find what they are looking for and make it as easy as possible to make a purchase. The quicker the customer can go from the landing page to placing an order, the more likely it is that you will receive payment.

If you want to create a successful eCommerce site, you need to make sure that your site is as easy to use as possible.  Here are some tips for you to help you.

eCommerce Website Design Tips

Help Customers Find What They Are Looking For   

When customers are trying to search for something specific on your eCommerce website, an option to filter out search results can save them a lot of time and effort.

For example, an online shoe store would find it extremely useful to allow it’s users to filter out the different size options.  After all, customers would find it pretty annoying if they had spent an hour or so picking out a pair of shoes for themselves, only to find that they weren’t available in their size.

Another example would be an online book store, let’s say that you were looking for a present for your Dad.  It would be extremely useful if you could filter out all the books that wouldn’t interest him and only focus on one type of genre, perhaps ‘Crime’ or ‘Sci-fi’.

Offering a ‘Reverse Choice’ Option

When a customer begins to search inside of a specific category (for instance- selecting large apparels only) they may change their mind or select something by mistake. Therefore, it would be useful if you could allow them the opportunity to get rid of those navigation selections, other than making use of “back button” clicks unavoided.  Without this option, it could lead to browser connection failure.

Keeping The Search Bar Within Reach

One of the most important features of an eCommerce website (if not THE most important) is the search bar.  This is one of the most used features by customers as it helps people to easily find what they are looking for.

A good tip is to make the search bar the main focus of your eCommerce website.  This will greatly help you in keeping customers on your website for as long as possible, as they will be tempted to navigate and look at more of your products.

Use Good Quality Images

eCommerce is all about purchasing a product online. Therefore, most of the time the online customer does not get to see and touch the product until it is delivered. This is why it is important to include high quality images of your products as you can.

If you include a lot of quality photos, it will help you to attract more business. Therefore, it is crucial to design a product page layout. You can opt for a product slide show or tiled thumbnails. Whatever option you choose, make sure you have quality images on the site – blurry or pixelated images will only put people off your site.

Make Your Site Easy To Navigate

If you have a large eCommerce website, you have to make it as easy as possible for people to find what they are looking for.  eCommerce sites tend to have a lot of different categories, so you need to make these as accessible as possible. Flyout, dropline or dropdown menus are the most effective way to keep your page from being too untidy while building good website structure.

Breadcrumbs is another design feature that you could use to help makes site navigation a smooth and easy process.

Make It Clear When Items Are “Out Of Stock”

When you are running your eCommerce store, make sure to keep on top of your stock numbers. It is beneficial to keep all of your products permanently on your site for SEO, instead of removing them when stock runs out and then uploading them again when resupplied.

If products do run out of stock, make sure to clearly let your customers know. If you fail to do this, you will have to apologize to your customers when they complain after they have ordered something.

Make The Checkout Process As Easy As Possible

There is one thing that can really irritate customers of an eCommerce website and that is complicated, long checkout pages!  Customers will be very annoyed if they have to spend valuable time filling in your checkout page with needless information or having to go through a drawn out process.  They just want to pay for the product that they have picked out.

One step checkout pages are much more beneficial to eCommerce sites, as it makes it as easy as possible for people to pay for goods.  Ultimately, this is in your best interest.  The easier you make it for people to actually pay you, the more likely they will be to come back again.

Make Use Of SEO

You should consider using on-page SEO techniques on your eCommerce website in order to build a successful business. This is vital to helping you drive traffic to your site by ranking well for certain keywords and keyphrases that are related to your products.  If people search Google for a product you offer, you want to be appearing as high as possible on the first page of the SERPs.

SEO is something that can be provided by a skilled affordable web design team if you don’t know how to do it yourself. Without proper optimization, your commercial site cannot do business effectively.

Source: http://onlineincometeacher.com